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Retaining clients should always be the top priority for fitness/wellness
professionals.
Unfortunately, today, too many pros are so obsessed with generating new
clients that they forget that the real
"Gold" lies
in ensuring that their current clients stay with them - for as long as
possible!
Market
research has shown time and again that it is always much easier to "sell &
re-sell" to one's own existing clientele than to sell to new ones.
The
following strategies will show you how you can retain your current crop of
clients, and get them coming back for more!
1. Demonstrate Outstanding
Passion To Your Calling
Show -
via your speech, actions and body language - that you are genuinely
passionate about your calling, and truly seek your clients' best
interests in whatever you do!
When your
clients can discern your passion, and see that you really
do care about them, they'll stick with you for life - come hell or high
water!
2. Set And Maintain High Standards
Always set and maintain
high standards
before your clients - regardless whether you are consulting, assessing,
correcting or spotting them.
NEVER
let
your guard down and lower your standards even for a moment - for that
moment may return to haunt you at a time you least expect!
Yes,
we are all human beings, and we DO make mistakes.
And
when that happens, be BIG enough to admit your mistakes, apologize and
MOVE ON!
And do all you can
NEVER
to veer away from your high professional standards again!
3. Look and Act Like A Pro - All The
Time!
Make
sure that that your physical appearance and demeanour all shout out one
word - "Professional"
- to your clients.
Never
Ever
let your hair down - in front of your clients - regardless of situations,
locations or familiarity!
There
are simply too many cases of "severed ties" caused by a careless moment of
casualness; and these could drastically change a client's opinion of you -
forever!!!
Maintain your professionalism - at all
times - and
you'll be sure to earn the respect and undying loyalty of your clients!
4. You're In The Spotlight... So Perform!
Remember - once you put on your fitness professional's hat, you're in the
spotlight - like it or not!
Every time you answer the phone, do a consultation session, conduct a
training session -
Bingo! You're On Stage! You're In The
Spotlight!
Maximize these opportunities to "perform", to "impress", to
"captivate" your audience.
If
your performance is great, your clients will always come back for
more...and more....and more.
So set
aside any reservations and .... perform to the best of your ability!
5. Be THE Solution
Your clients come to you to
fix a problem
in their lives - whether it's a bad back, a saggy waistline or poor
physical coordination - make sure you
provide the solution
and
fix their problems well!
Always
analyze your clients' needs carefully, and adopt the approach
with your clients' best interests in
mind
- to help them solve their fitness issues.
When the day comes that your clients see you as an indispensable
"solution" to their health/fitness problems, they will always want you to
be an integral part of their lives.
6. Stand Out From The Crowd
Practice being someone who sees MORE than others, who hears MORE than
others and who makes it their business to do MORE than others.
When
you can achieve all these, you'll never have to worry about sales or money
again.
Your clients will automatically want to "stick" to you and you'll
enjoy the distinction of being a Leader and a Mentor
to all those around you.
We hope you have enjoyed reading the above article:
"How To Retain Your Fitness Clients For
Life".
This article is taken from the archive of our monthly fitness ezine sent
out to Singapore fitness professionals. If you wish to receive our ezine
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